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"Spirit Airlines' decision to add Kansas City to its rapidly expanding network is a testament to the strength of this region," Mark VanLoh, Director of Aviation for the Kansas City Aviation Department, says in a statement. For Spirit, Kansas City will be its first new destination since it unveiled a brand overhaul in May that the airline hopes will help it win fliers over to its no-frills, fee-heavy business model. Charging for everything from water to carry-on bags, Spirit and its cheap-flight-4u seats have been a lightning rod for customer complaints.
Spirit thinks that if customers know what they're getting up front a cheap fare flights with no additional "perks" – then they'll be less likely to be dissatisfied with the Spirit's level of service. And that's the message Spirit was delivering to the Kansas City media ahead of its launch.
"We put two inches less than other airlines in seat room so we can put more seats on the cheap-flight-4u plane," Spirit spokesman Paul Berry says to Kansas City's Fox 4 News. "It's the car pool effect. When more people fly, they are splitting the cost of gasoline amongst them and that way, they keep their fares low. It's a tradeoff. You give up some of the creature comforts of space in exchange for a 50% less fare."
The Kansas City Star in an article that asks "Will Kansas City embrace Spirit Airlines' Bare Fare?" suggests Kansas City could offer clues to how the traveling public is responding to Spirit's rebranding efforts. "Our planes are always full," Berry says to the Star. "The people who really love us, they get us.
"The people who haven't quite gotten us, who have expressed some hate because of their experience, we feel it's a time to help educate them on who we are," he adds, referring to the new branding initiative.
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